CMO Leadership in de Boardroom CMO Leadership in de Boardroom


CMO Leadership in de Boardroom

Members of the CMOtalk/Community and their team members can earn 4 PE points from SRM/NIMA for attending this program. Additionally, they will receive a 20% discount on all SRM courses, including in-company programs. The following course might be interesting for you:

SRM D Boardroom Marketing

Join us for the final event of this program where we will present the paper on the topic of becoming a successful top marketer in the boardroom. This year, CMOtalk and Egon Zehnder have collaborated to develop a program for the top CMOs in the Netherlands. The goal is to enhance their understanding of diverse leadership roles and increase their value in executive and board positions.

We are conducting an inventory of the leading marketing function, aiming to capture the full scope of the CMO role. Following the CFO structure, we have identified six core tasks with underlying depth. This working model is an initial draft and welcomes input from CMOs.


16:00   Walk-in
16:30   Welcome | Agnès Bautz
16:45   The CMO-model | Alfred Levi
17:15   Panel Discussion | Ard Bossema (Grolsch), Caroline van Turennout (Zeeman), Arno de Jong (Nederlandse Loterij)
18:00   Publication paper & Drinks
18:45   End of program

Earlier, in working sessions, we delved deeper into the topics related to the CMO who qualifies for a boardroom position. We “borrowed” the example of CFOs, who have undergone a major transformation in the past decade. Their job description has not only expanded, but their leadership typology has also completely changed. Based on our sessions, we have created a similar model for the CMO.


Wow, this event is fully booked! Are you interested in joining, please send an email to so we can let you know when a spot becomes available. We look forward to seeing you on 31st August at Egon Zehnder!

Event details

  • Datum: 31-08-2023
  • Tijd: 4:00 pm - 6:45 pm
  • Locatie: Egon Zehnder HQ
  • Adres: Gustav Mahlerlaan 1041
    1082 MK Amsterdam
  • Host: Klaas Weima
  • Aantal plekken: 30
  • Aangemeld: 28
  • Aantal plekken: 2

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